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Google Analytics 4 for
E-commerce
Master GA4 implementation for your online store with our comprehensive guide
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Data Accuracy
360°
Customer View
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ROI Improvement
GA4 E-commerce Implementation Guide
Follow this step-by-step checklist to set up enhanced e-commerce tracking in Google Analytics 4
1
Set Up GA4 Property
Create and configure your Google Analytics 4 property
Action Items:
- [ ] Create a new GA4 property in Google Analytics
- [ ] Configure data streams for your website
- [ ] Set up enhanced measurement features
- [ ] Configure user properties for e-commerce
- [ ] Link to Google Ads if applicable
2
Implement Base Tracking Code
Add the GA4 tracking code to your e-commerce website
Action Items:
- [ ] Install GA4 via Google Tag Manager (recommended)
- [ ] Alternatively, add the gtag.js code directly to your site
- [ ] Verify installation with DebugView
- [ ] Set up cross-domain tracking if needed
- [ ] Configure consent mode for privacy compliance
3
Configure E-commerce Events
Implement core e-commerce event tracking
Action Items:
- [ ] Set up view_item_list for product impressions
- [ ] Implement view_item for product detail views
- [ ] Configure add_to_cart and remove_from_cart events
- [ ] Set up begin_checkout and purchase events
- [ ] Implement shipping and payment info events
4
Create Custom Reports
Build e-commerce-specific reports and explorations
Action Items:
- [ ] Set up conversion funnels to track purchase journey
- [ ] Create segment comparisons for different customer types
- [ ] Build custom reports for product performance
- [ ] Set up automated insights for key metrics
- [ ] Configure custom dimensions for advanced analysis
5
Set Up Advanced Features
Implement additional tracking for deeper insights
Action Items:
- [ ] Configure enhanced e-commerce parameters
- [ ] Set up user ID tracking for cross-device analysis
- [ ] Implement custom metrics for business-specific KPIs
- [ ] Configure BigQuery export for advanced analysis
- [ ] Set up predictive metrics like purchase probability
6
Test and Validate
Ensure accurate data collection before full deployment
Action Items:
- [ ] Use GA4 DebugView to verify event firing
- [ ] Check real-time reports to confirm data collection
- [ ] Validate e-commerce transactions end-to-end
- [ ] Test across different devices and browsers
- [ ] Verify currency and tax calculations
7
Optimize and Iterate
Continuously improve your tracking implementation
Action Items:
- [ ] Regularly audit data for accuracy and completeness
- [ ] Refine event parameters based on analysis needs
- [ ] Update tracking as your e-commerce site evolves
- [ ] Implement A/B testing with Google Optimize
- [ ] Create custom audiences for remarketing
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